Archive for October, 2010


The first time that I saw this commercial it stuck with me. Maybe it was because I could relate to everything that the actress was saying. Maybe it is because I actually use the product. Or maybe it is because I liked her hair and wanted to get mine cut just like hers. Or maybe it is because she is a woman and like all women we have periods.

The commercial was an advertisement for U by Kotex, a new line of tampons. In the commercial, the actress talks about how being on her period makes her feel. She is clearly lying about every aspect of being on her period. The ad is basically a satire of every other tampon commercial that exists. Most commercials advertising tampons or “women’s” product always try to make women feel as though being on their period is easy or carefree. The truth is; it is not. Ask any woman; being on your period is a ‘pain in the back’. Literally.

Is this Commercial Deceiving?

Considering the fact that during the commercial, U by Kotex never demonstrates how well their product works, customers could view this as puffery. They do not compare their product to the leading brands, so how are customers supposed to know what to expect when they purchase the product? I didn’t know what to expect when I bought the product. I was intrigued by how colorful the product was. The ad does do a good job at making their product seem as though it is different from the rest. Majority of the commercial is spent convincing their target market that other products cannot compare. At the very end of the commercial less than five seconds is spent introducing the product.

What are they Really Selling?

What does using U by Kotex products do for a woman? Do they provide comfort? Are they reliable? Based on the commercial, their product is selling the reality of what it is a really like for a woman to be on her period. Every statement that the actress makes is a lie. By the third day of my period I want to take a ‘personal time off’ day from the world and everyone and everything in it. The last thing on my mind is dancing. And I wish that the ads that showed the blue liquid were accurate; that would make my period a lot more enjoyable.

Ad Placement

The first time that I saw this particular commercial, it was on YouTube. I have had the opportunity to see the other U by Kotex commercials on television though. The ads come on mostly during shows that teenagers and women between the ages of 15-25 would be watching. I watch ABC Family a lot and TBS. U by Kotex have found a unique way to sell their products by acknowledging the fact that periods are not fun.

Because I purchased the product before I saw any of the ads on television I cannot give an accurate account of how the commercials influenced me to buy the product but, I have yet to purchase another product since U by Kotex.

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Who is this Man?

As I walk in the room and make my way to my seat, in my mind, I’m thinking,

“I thought we were having a guest speaker…?” Due to the absence of another professor, I figured that he had cancelled on us. But, before I knew it the door opened and appeared a man, an old man, in an electric wheelchair. The first thought that came to my mind was that he was either injured or had just had surgery. Turned out he had polio. I’d never met anyone with polio before, so one could guess that I was excited to meet him. So, I pulled out my laptop and figured that I would type my notes as he spoke. I thought that it would be easier to write my blog that way. But, before I could get too excited he yelled,

“PUT THAT LAPTOP AWAY!” I wasn’t sure if he was talking to me, he wasn’t looking at me. I was so confused. But, I put my laptop away. Then I grabbed my cell phone and replied to a text. He then said,

“IF I SEE ANYONE WITH A LAPTOP OPEN OR A CELL PHONE OUT, I WILL ASK YOU TO LEAVE THE ROOM…I’m old fashioned!” I thought to myself, this man is psycho. At the same time I asked myself, who is this man?

He was Rift Frounier. I wasn’t sure what he taught. I was still ‘tripping’ off of the fact that he was so mean! I didn’t know what to expect his presentation to be about. I thought it was going to be boring. His first impression made me not want to pay him any attention.

He began his speech by telling us to draw something we had never seen. I did not know what to do. I just started with what looked like some sort of shape with light bulbs going around it. During his entire speech I drew. I don’t think I comprehended most of what he said because I was so busy drawing.

He told us a lot of stories about how he came to be where he is today. He talked about the many times that he changed careers and told us that our generation was going to do the same. I remember hearing the jokes he told, some of them, and I remember him telling us, in so many words that we need to take advantage of our education. That was my favorite part. Everyone needs a reminder of why they are in college, every now-and-then. I think that his demeanor was perfect for the message that he conveyed. We needed to have someone come yell at us. We needed a wake-up call. I know I did. It worked.

The Times Are Changing

The article that I chose to review was, Media Writer at the Post is Headed to a Website written by Jeremy W. Peters. Peters informs readers about the movement of Howard Kurtz, an employee of the Washington Post who is leaving his position there to work for a news and commentary website, created by Tina Brown, The [Daily] Beast

 

Howard Kurtz (Image: Brendan Hoffman/Getty Images)

 

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This article initially caught my attention because we always talk about how media is changing or has changed overtime, but I don’t believe I actually been a part of the change. To read that employees are leaving their job positions to be a part of something that will shape the future astonishes me. It makes me feels as though I’m a part of this change because I was old enough to witness and understand it.

According to Peters, this is what Kurtz had to say about leaving the Washington Post during a phone interview:

“The Post remains a terrific newspaper, but it [has] to find ways to do more with less, and that certainly affects the atmosphere…”

Based on that comment, Mr. Kurtz seems to see himself as an important commodity. But, the show must go on, and it will, with or without Mr. Kurtz. If this trend continues, a lot of companies like the Washington Post will be forced to accept the fact that they will lose their employees.

This article ties into class discussion because we have recently covered the history of print and how it has advance over the years. This article is a perfect example of the evolution of the newspaper. Nowadays, it is simple to log on to a website and read the daily news. People are no longer buying the paper or their magazine from a stand; they read them online. Soon enough, more professionals like Kurtz will decide to transfer to a web-based newspaper or magazine. When that time comes, the stands will, most definitely cease to exist.

I’m quite sure many media professionals’ eyes grew large when they read the headline of this article. It probably made them wonder which of their employees were going to leave them. Editors of magazines and newspapers alike should watch their backs because the internet is slowly creeping up and stealing their thunder. Not to mention that reading articles on the internet is free.

After reading this article one may find themselves wondering how these companies make money if their content is free and available for anyone to read. Someone has to wonder whether Kurtz is making more money at The Beast versus The Washington Post. The question Mr. Kurtz will soon have to ask himself will be,

“Was it worth it?” Only time can tell. And chances are, in the future, Kurtz will not have time to second guess any of his decisions because the younger generations will be coming to take over.

Generation Y should also pay attention and understand that if they want to be an editor or journalist, because the internet is the ‘hot spot’. With the technology level of generation y the future web-based newspapers will be top-notch. There is a possibility that those within generation y will chose to stick with the old-fashioned newspaper. With the potential of generation y, they might offer customers something on the newsstands that the internet can’t. But, once again, only time will tell.

Currently people still buy newspapers, but it is a fact that fewer and fewer people can be seen drinking their coffee and reading the news like they used to. Now the coffee shops are filled with customers and their personal laptops.